Peter Drucker et Performance dashboard

Peter Drucker écrivait :
"The business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."

Existe-t-il beaucoup de tableaux de bord intégrant marketing et/ou innovation ?
Pas si sûr...

A propos de la conception des tableaux de bord, il y a un bouquin (en anglais) dont on parle pas mal ces temps-ci :

Performance Dashboards
Wayne W. Eckerson
Edition Wiley
40,90 ? 320 pages

Tips, techniques, and trends on how to use dashboard technology to optimize business performance
Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business processes, and improve performance.

Performance DashBoard
Wayne W. Eckerson